Pro-life group takes pregnancy outreach on the road with digital billboards

A pro-life organization sent digital billboard trucks sharing facts about unborn life to major festivals and concerts across the U.S. this summer, connecting women facing unexpected pregnancies with local resources.

Operated by PROLIFE Across AMERICA, the trucks displayed animated LED messages about a baby’s development before birth alongside the organization’s confidential pregnancy help line, according to a Sept. 1 report from Pregnancy Help News.

The mobile campaign expands the organization’s network of 10,450 stationary billboards across the country, bringing the same pro-life outreach to crowded events and busy city streets, the report said.

Angie Johnson, president of PROLIFE Across AMERICA, said in a press release cited by the outlet that the trucks offered a new way to reach large summer crowds.

“Festivalgoers will encounter a message they never expected to see: hope, help, and life-affirming alternatives to abortion,” Johnson said. “We’re excited for the unique opportunity digital billboard trucks offer: to share pro-life facts with some of summer’s largest crowds. Where crowds gather our message shines!”

Johnson told Pregnancy Help News that the trucks also stopped outside a Planned Parenthood facility in each city they visited, including Nashville, New York City, and Philadelphia, Pennsylvania.

“The digital trucks are a great solution for reaching a woman going for an abortion appointment,” Johnson said.

The outreach is also intended for family members and others whose influence may weigh on a woman’s decision. Johnson pointed to research on pressure surrounding abortion decisions and said the organization wants those involved to understand the humanity of the unborn child.