Jimmy Kimmel is back on air after his show was initially suspended due to misleading and insensitive comments he made about Charlie Kirk’s killer being part of the “MAGA gang.” Following Charlie’s death, the conservative movement felt a strong surge of unity, but the situation with Jimmy Kimmel was the cause of argument and disagreement among those on the right. Was this free speech? Was it a violation of free speech for the FCC to pressure ABC to cancel Kimmel’s show? But the most important question after this incident is a broader one: what is it that conservatives continue to get wrong when engaging with their opponents in situations like this? In this episode of The Deep, Erika discusses the need to establish unity in strategy on the right and she lays out 6 rules for effectively engaging with our opponents.